Advocacy Guide
The advocacy guide is divided into seven sections, each representing one of the steps towards the development of a theory of change (i.e. an explanation of why a problem is important and how a set of activities will lead to a desired outcome) and an effective advocacy strategy.
Each section also contains helpful insights about what makes each step different when it comes to the protection of civilians.
The guide includes short sections, along with illustrations and examples for:
- Identifying the problem
- Assessing the context
- Self-assessment
- Setting clear goals and objectives
- Managing risk
- Developing an action plan
- Evaluating progress
The advocacy guide supports civil society organizations in building coordinated advocacy efforts that strengthen accountability and advance the protection of civilians before, during, and after conflict.
Together, these seven steps provide a practical framework for designing advocacy strategies that are evidence-based, context-specific, and action-oriented.